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(FREE WITH EXCLUSIVE DEAL) and REMINDER: Washington DC Compliance Roundtable (WDCCRT) Webinar: Unpacking the SEC’s Proposed Amendments to the Advertising and Solicitation Rules
December 18, 2019 @ 1:00 pm - 2:00 pm CST
On November 4th, the SEC proposed significant amendments to its advertising rule and solicitation rule, as well as related amendments to its books and records rule and the Form ADV. The proposal marks a drastic departure from the SEC’s current prescriptive approach with respect to adviser advertising, seeking instead to provide a more principles-based approach. The proposal is also meant bring the current rules into the 21st century in terms of social media use and other industry and technological changes.
This webinar provides a detailed overview of the proposal, including, but not limited to, the following proposed changes:
- The definition of “advertisement” would be substantially expanded to include, among other types of communications, online communications such as social media, with limited exclusions. This would greatly expand the scope of the rule, as well as the related compliance requirements.
- Testimonials, endorsements and third-party ratings would be permitted in advertisements, subject to certain conditions. This is a dramatic shift and is meant to increase the ways in which advisers are permitted to advertise.
- Hypothetical, related, extracted and portable performance would be permitted in advertisements, subject to certain conditions. This is one of the most notable changes to the advertising rule, which currently relies on a patchwork of no-action letters and related guidance to define the contours of performance advertising.
- Nearly all advertisements would be subject to review and approval by a designated employee prior to use. Compliance therefore needs to gear up for the requirements on this rule and understand their expected obligations from a review and approval perspective.
Our speakers are Nicole Kalajian of Stradley Ronon and Marina Baranovsky of Scitus Consulting LLC.
This webinar will be broadcast in video mode and available for on-demand viewing for the registered participants after our live presentation.
Special Deal: This event is FREE to Investment Network members with the purchase of next year’s package of WDCCRT webinars for $175 (guaranteed at least 4 webinars next year, as well as access to meetings with DC Regulators from Stradley Ronon’s office). For instance, in 2019, we met with special Agent Matthew DeSarno of the FBI – discussing cyber security matters, Steven Polansky of FINRA – discussing FINRA 2019 regulatory priorities, Stephen Deane of the SEC – discussing SEC senior investors regulatory overview, and Rick Glaser of the CFTC – discussing CFTC enforcement updates, developments and trends. Contact Nicole Kalajian at (firstname.lastname@example.org) for more details about this specially negotiated deal.